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Eine wertebasierte Typologie der Markenliebe - Forschungsgruppe Konsum und Verhalten Jochen Kuhn 1. Aufl. 2018 edition
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Eine wertebasierte Typologie der Markenliebe - Forschungsgruppe Konsum und Verhalten
Jochen Kuhn
Der Autor identifiziert sechs verschiedene Typen von Markenliebe: selbstwertsteigernde Markenliebe, hedonistische Markenliebe, harmonische Markenliebe, selbstbestimmende Markenliebe, leistungssteigernde Markenliebe und bewahrende Markenliebe. zur Gestaltung des Marketing-Mix, um Markenliebe gezielt aufzubauen und aufrechtzuerhalten.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 30, 2018 |
| ISBN13 | 9783658223267 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 309 |
| Dimensions | 150 × 220 × 10 mm · 394 g |
| Language | German |
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