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Marketing mit Sprachassistenten: So setzen Sie Alexa & Co strategisch erfolgreich ein
Thomas Horner
Dieses Buch erläutert, wie Unternehmen digitale Assistenten für ihren nachhaltigen wirtschaftlichen Erfolg nutzen können und welche Rolle sie für das Marketing spielen.Alexa und andere Sprachassistenten werden immer populärer und verändern unsere Mediennutzung immens.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 1, 2023 |
| ISBN13 | 9783658401955 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 346 |
| Dimensions | 150 × 220 × 10 mm · 435 g |
| Language | German |
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