Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative - European Advertising Academy - - Books - Springer Fachmedien Wiesbaden - 9783658404284 - April 11, 2023
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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative - European Advertising Academy 1st ed. 2023 edition

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

366 pages, 18 Illustrations, color; 16 Illustrations, black and white; VII, 366 p. 34 illus., 18 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 11, 2023
ISBN13 9783658404284
Publishers Springer Fachmedien Wiesbaden
Pages 366
Dimensions 150 × 220 × 20 mm   ·   616 g
Language German  
Editor Vignolles, Alexandra
Editor Waiguny, Martin K.J.

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