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Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice Thomas Kohne
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Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice
Thomas Kohne
This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2026 |
| ISBN13 | 9783658473471 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 568 |
| Dimensions | 150 × 220 × 10 mm · 1.11 kg |
| Language | German |
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