Imidzh Kurorta Anapa: Teoriya I Praktika - Tat'yana Morozova - Books - LAP LAMBERT Academic Publishing - 9783659374029 - May 10, 2013
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Tat'yana Morozova
Imidzh Kurorta Anapa: Teoriya I Praktika Russian edition

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V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol' imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennost'yu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 10, 2013
ISBN13 9783659374029
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 225 mm   ·   179 g
Language German  

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