Marketing I Brending Territoriy: Teoreticheskie I Prikladnye Aspekty Issledovaniy - Oksana Pikulyeva - Books - LAP LAMBERT Academic Publishing - 9783659376542 - April 23, 2013
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Oksana Pikulyeva
Marketing I Brending Territoriy: Teoreticheskie I Prikladnye Aspekty Issledovaniy Russian edition

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V rabote rassmatrivayutsya osnovnye teoretiko-metodologicheskie i prakticheskie voprosy marketinga i brendinga territorii, kak sistemy upravleniya razvitiem territorii; provoditsya sravnitel'nyy analiz sovremennykh teoreticheskikh podkhodov k ponimaniyu sushchnosti marketinga i brendinga territoriy. Osoboe vnimanie obrashchaetsya na spetsifiku marketinga i brendinga nebol'shikh gorodov, upravleniya kommunikatsiyami s mestnym soobshchestvom, osveshchayutsya voprosy razvitiya otdel'nykh vidov turizma i tekhnologiy kraudsorsinga. Kniga prednaznachena slushatelyam fakul'tetov, vypuskayushchikh spetsialistov po spetsial'nosti «Gosudarstvennoe i munitsipal'noe upravlenie», a takzhe predstavlyaet interes dlya tekh, kto na praktike zanimaetsya voprosami upravleniya territorial'nym razvitiem.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2013
ISBN13 9783659376542
Publishers LAP LAMBERT Academic Publishing
Pages 164
Dimensions 150 × 10 × 225 mm   ·   262 g
Language German  

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