Conceptual Evaluation of Attitudinal Models - B. R. Megharaj - Books - LAP LAMBERT Academic Publishing - 9783659391408 - July 10, 2013
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B. R. Megharaj
Conceptual Evaluation of Attitudinal Models

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This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 10, 2013
ISBN13 9783659391408
Publishers LAP LAMBERT Academic Publishing
Pages 300
Dimensions 150 × 17 × 225 mm   ·   465 g
Language German  

See all of B. R. Megharaj ( e.g. Paperback Book )