Reklamnye Instrumenty Prinyatiya Resheniya O Pokupke - Viktoriya Ostrovskaya - Books - LAP LAMBERT Academic Publishing - 9783659400094 - June 7, 2013
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Viktoriya Ostrovskaya
Reklamnye Instrumenty Prinyatiya Resheniya O Pokupke Russian edition

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V monografii rassmotrena nauchnaya differentsiatsiya sushchestvuyushchego metodicheskogo instrumentariya, pozvolyayushchego razrabatyvat' sobstvennye podkhody k kriticheskomu kontent-analizu imeyushchikhsya v Rossii i za rubezhom nauchnykh vozzreniy na problemu ispol'zovaniya reklamy v upravlenii potrebitel'skim resheniem o pokupke tovarov i uslug sredstvami marketinga, a takzhe predstavlen potentsial benchmarkinga v usloviyakh razvitiya reklamnykh innovatsiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 7, 2013
ISBN13 9783659400094
Publishers LAP LAMBERT Academic Publishing
Pages 148
Dimensions 150 × 9 × 225 mm   ·   238 g
Language German  

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