Davis M. Mkoji

Corporate Image and Foreign Funding: the Relationship Between Corporate Image and the Level of Foreign Funding in Kenya Davis M. Mkoji

Corporate image of an organization is the impression created to the general public and other stakeholders according to the level of knowledge, information and understanding of facts about the organization. This relationship has traditionally been focused on operational and financial performance of an organization. The book critically examines the relationship between corporate image and the level of foreign funding by using KEMRI as a case study. The book confirms that corporate reputation is vital for both the survival of the firm in the long run, and financial performance especially donor funded organizations. However, book also shows that the relation between reputation and performance is not always as straightforward because of the wide range of other intervening factors such as communications policy, corporate culture among others. These factors affect the actual outcome of the interplay between a corporate image and ability to attract and maintain foreign or donor financial support of an institution. This book is a must read for individuals or organizations dealing with donor funding.