Diskursivnye Tekhnologii Sozdaniya Korporativnogo Imidzha - Ivan Sushkov - Books - LAP LAMBERT Academic Publishing - 9783659460548 - October 3, 2013
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Ivan Sushkov
Diskursivnye Tekhnologii Sozdaniya Korporativnogo Imidzha Russian edition

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Sovremennoe obshchestvo yavlyaet soboy obshchestvo mezhdunarodnykh ekonomicheskikh svyazey i krupnykh kompaniy. Vse chashche v povsednevnoy rechi upotreblyayutsya slova "korporatsiya", "korporativnyy", a naryadu s nimi vse bol'she utverzhdayutsya terminy "korporativnost'", "korporativnaya kul'tura", "korporativnyy imidzh". V vek informatsionnykh tekhnologiy realizatsiya korporativnosti vse bolee zavisit ot effektivnoy i regulyarnoy kommunikatsii. Po etoy prichine v ramkakh izucheniya korporatsiy vydelyaetsya sobstvenno lingvisticheskiy aspekt, rassmotreniyu kotorogo posvyashchena dannaya rabota. Tsel'yu issledovaniya yavlyaetsya analiz lingvisticheskikh aspektov diskursivnykh tekhnologiy, primenyaemykh pri formirovanii korporativnogo imidzha, na fone usilivayushcheysya tekhnologizatsii professional'nogo diskursa i piar-diskursa v chastnosti.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2013
ISBN13 9783659460548
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 225 mm   ·   113 g
Language German  

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