Fenomen Reklamnoy Kommunikatsii: Gnoseologicheskiy Aspekt - Alina Syrkina - Books - LAP LAMBERT Academic Publishing - 9783659471018 - October 9, 2013
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Alina Syrkina
Fenomen Reklamnoy Kommunikatsii: Gnoseologicheskiy Aspekt Russian edition

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Aktual'nost' temy issledovaniya svyazana s vozrastaniem roli reklamy v usloviyakh informatsionnogo obshchestva. Vypolnyaya funktsiyu otrazheniya i poznaniya deystvitel'nosti, reklama stanovitsya istochnikom formirovaniya novogo znaniya. Znaniya, kotorye chelovek poluchaet posredstvom reklamy, sostavlyayushchie sut' obydennogo znaniya, v usloviyakh informatsionnogo obshchestva zanimayut znachitel'noe mesto. Takim obrazom, analiz gnoseologicheskikh aspektov fenomena reklamnoy kommunikatsii vnosit sushchestvennyy vklad v pereosmyslenie problem traditsionnoy teorii poznaniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2013
ISBN13 9783659471018
Publishers LAP LAMBERT Academic Publishing
Pages 160
Dimensions 150 × 9 × 225 mm   ·   256 g
Language German  

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