Proyavlenie Ya-kontseptsii V Potrebitel'skikh Predpochteniyakh: Empiricheskoe Issledovanie Vzaimosvyazi Mezhdu Soderzhaniem Ya-kontseptsii I Potrebitel'skimi Predpochteniyami - Tat'yana Smorkalova - Books - LAP LAMBERT Academic Publishing - 9783659478239 - October 31, 2013
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Tat'yana Smorkalova
Proyavlenie Ya-kontseptsii V Potrebitel'skikh Predpochteniyakh: Empiricheskoe Issledovanie Vzaimosvyazi Mezhdu Soderzhaniem Ya-kontseptsii I Potrebitel'skimi Predpochteniyami Russian edition

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V sovremennykh usloviyakh razvitiya rynka mnogie tovary chelovek priobretaet, iskhodya ne stol'ko iz ikh fizicheskikh kharakteristik, a skol'ko potomu, chto eti veshchi yavlyayutsya simvolami, obrazami. Obrazami khoroshey zhizni, obrazami sebya schastlivogo, sebya uspeshnogo. Sootvetstvenno, obraz veshchi dolzhen byt' kak-to svyazan s Ya-obrazom. Kak? Otvetu na etot vopros i posvyashchena dannaya kniga, v kotoroy issleduyutsya osobennosti vzaimosvyazi Ya-kontseptsii i predpochteniy potrebiteley.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 31, 2013
ISBN13 9783659478239
Publishers LAP LAMBERT Academic Publishing
Pages 224
Dimensions 150 × 13 × 225 mm   ·   352 g
Language German  

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