Vnutriorganizatsionnyy Marketing Vertikal'no-integrirovannykh Struktur: Formirovanie I Diagnostika. Voprosy Obshchey Metodologii - Ol'ga Kaul' - Books - LAP LAMBERT Academic Publishing - 9783659510991 - February 28, 2014
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Ol'ga Kaul'
Vnutriorganizatsionnyy Marketing Vertikal'no-integrirovannykh Struktur: Formirovanie I Diagnostika. Voprosy Obshchey Metodologii Russian edition

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Obsuzhdaetsya kontseptual'naya model', pokazyvayushchaya obshchee mesto vnutriorganizatsionnogo marketinga v formirovanii marketingovogo funktsionala vertikal'no-integrirovannykh organizatsiy. Predlagaetsya podkhod i puti konstruirovaniya etogo funktsionala na osnove integratsii shirokogo spektra sushchestvuyushchikh marketingovo-orientirovanykh tekhnologiy. Privoditsya kratkaya sistematizatsiya takikh tekhnologiy. Rassmatrivaetsya struktura diagnosticheskogo apparata, prednaznachennogo dlya opredeleniya stepeni razvitiya vnutriorganizatsionnogo marketinga v vertikal'no-integrirovannykh strukturakh.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2014
ISBN13 9783659510991
Publishers LAP LAMBERT Academic Publishing
Pages 220
Dimensions 150 × 13 × 226 mm   ·   346 g
Language German  

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