Giovanni Zurzolo

Food Labelling and Its Impact on Families with Food Allergies Giovanni Zurzolo

My work examined the value of precautionary food labelling. My results showed that precautionary labelling is prevalent and ambiguous; consumers don't believe the statements; and consumers may not necessarily be undertaking a risk by consuming the products. I chose this area of research because I have four children who had food intolerances. In a supermarket setting I found it very difficult to almost impossible to buy food products that I would consider safe for my children to consume. Therefore I want to make changes to the way food manufacturers use labelling, so that it is more informative to consumers.