Konkurentosposobnost' I Rynochnyy Potentsial: Roznichnogo Torgovogo Predpriyatiya: Metodologicheskie Aspekty - Natal'ya Mikhaylovna Lashkevich - Books - LAP LAMBERT Academic Publishing - 9783659560231 - June 16, 2014
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Natal'ya Mikhaylovna Lashkevich
Konkurentosposobnost' I Rynochnyy Potentsial: Roznichnogo Torgovogo Predpriyatiya: Metodologicheskie Aspekty Russian edition

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V monografii rassmotreny teoreticheskie i metodologicheskie aspekty otsenki konkurentosposobnosti i rynochnogo potentsiala roznichnogo torgovogo predpriyatiya. Rukopis' opisyvaet metodiku opredeleniya konkurentosposobnosti roznichnogo torgovogo predpriyatiya za schet otsenki vnutrennikh resursov i analiza vozmozhnostey i ugroz vneshney sredy, a takzhe sovokupnuyu otsenku rynochnogo potentsiala, chtoby pozitsionirovat' predpriyatie po otnosheniyu k drugim konkurentam i predusmotret' napravleniya strategicheskogo razvitiya. Poskol'ku predlozhennaya metodologiya otsenki konkurentosposobnosti mozhet byt' rasshirena za schet vklyucheniya dopolnitel'nykh i/ili drugikh edinichnykh obobshchennykh koeffitsientov, to monografiya takzhe vklyuchaet prikladnoy CASE, predstavlyayushchiy soboy obobshchenie raznoobraznykh parametrov ekonomicheskogo i marketingovogo analizov, ispol'zuemykh v issledovanii deyatel'nosti roznichnogo torgovogo predpriyatiya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2014
ISBN13 9783659560231
Publishers LAP LAMBERT Academic Publishing
Pages 116
Dimensions 150 × 220 × 10 mm   ·   191 g
Language German  

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