Konkurentosposobnost' Uchrezhdeniy Vysshego Professional'nogo Obrazovaniya - Elena Lipkina - Books - LAP LAMBERT Academic Publishing - 9783659577444 - July 25, 2014
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Elena Lipkina
Konkurentosposobnost' Uchrezhdeniy Vysshego Professional'nogo Obrazovaniya Russian edition

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Predstavleny rezul'taty issledovaniya po problemam obespecheniya konkurentosposobnosti uchrezhdeniy vysshego professional'nogo obrazovaniya v sovremennom rynochnom prostranstve i realizatsii marketinga v dostizhenii imi ustoychivogo konkurentnogo prevoskhodstva v dlitel'noy perspektive. Proveden ryad terminologicheskikh utochneniy i sformulirovana avtorskaya traktovka ponyatiynogo apparata kategorii «konkurentosposobnost' uchrezhdeniy vysshego professional'nogo obrazovaniya», razrabotana metodika ee otsenki; obosnovano primenenie kontseptsii marketingovogo upravleniya v podderzhanii klyuchevykh konkurentnykh preimushchestv, opredelena ee spetsifika i predlozheny komponenty organizatsionnogo obespecheniya uspeshnoy realizatsii. Issledovaniya adresovany shirokomu krugu spetsialistov i uchenykh, interesuyushchikhsya problemami konkurentosposobnosti vuzov i roli marketinga v ikh dostizhenii, prepodavatelyam, nauchnym sotrudnikam, aspirantam i studentam vysshikh uchebnykh zavedeniy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 25, 2014
ISBN13 9783659577444
Publishers LAP LAMBERT Academic Publishing
Pages 292
Dimensions 152 × 229 × 17 mm   ·   453 g
Language German  

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