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The Vetrosexual - Fashion's Most Important New Shopper Daniel J. Easters
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The Vetrosexual - Fashion's Most Important New Shopper
Daniel J. Easters
This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ?Retrosexual? and ?Metrosexual? profiles. It is established that this generation are instead part of a new profile - the ?Vetrosexual? - whose consumer behaviour has shifted from previous generations.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 14, 2014 |
| ISBN13 | 9783659578472 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 204 |
| Dimensions | 152 × 229 × 12 mm · 303 g |
| Language | English |