Osobennosti Vizualizatsii Traditsionnykh Tsennostey V Reklame Knr - Anastasiya Belyaeva - Books - LAP LAMBERT Academic Publishing - 9783659588174 - August 26, 2014
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Anastasiya Belyaeva
Osobennosti Vizualizatsii Traditsionnykh Tsennostey V Reklame Knr Russian edition

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Dannaya rabota posvyashchena vyyavleniyu etnokul'turnykh komponentov v sovremennoy televizionnoy reklame Kitaya. V ney proanalizirovana reklamnaya produktsiya raznykh tovarov v KNR, vyyavleny ee osnovnaya spetsifika, a takzhe osnovnye otlichiya ot zapadnoy TV-reklamy. Na osnove provedennogo issledovaniya avtorom predlagaetsya vydelit' tri tipa reklamy v Kitae: 1) perevod zapadnoy reklamy; 2) natsional'naya reklama kitayskikh tovarov na zapadnyy maner; 3)natsional'naya reklama kitayskikh tovarov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2014
ISBN13 9783659588174
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 152 × 229 × 4 mm   ·   113 g
Language German  

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