Isaac Boakye Danquah

Marketing Prospects and Benefits of Brown Rice: Factors Influencing Household Demand in Ghana Isaac Boakye Danquah

With the modern global trend of investment in rice production and exports,little is done about the nutritional value of polished and unpolished rice. Most people are interested in the taste of the food they consume without much emphasis on its nutritional benefits. Rice makes up 20% of the world's dietary supply and that one billion households in rural areas of developing countries depend on rice as a source of income. Brown rice has a higher nutrient content than milled rice,however despite its nutritional value the pattern of consumption of the product is not the best. This book investigates and elaborates the pattern of consumption of brown rice,attributes of the product that influence its consumption and the strength of the institutional support in the rice industry. The book projects the marketing prospects of brown rice and its benefit. This book is recommended to investors and researchers who are interested in rice production especially in developing countries.