Fenomen Potrebitel'skogo Predpochteniya Tovarov Kompanii Apple V Rossii - Kseniya Tyukhtyaeva - Books - LAP LAMBERT Academic Publishing - 9783659592409 - October 24, 2014
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Kseniya Tyukhtyaeva
Fenomen Potrebitel'skogo Predpochteniya Tovarov Kompanii Apple V Rossii Russian edition

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V nash informatsionnyy vek vse sotsial'nye protsessy priobretayut sootvetstvuyushchuyu spetsifiku: izmenyayutsya sredstva vzaimodeystviya mezhdu lyud'mi, sposoby rasprostraneniya informatsii, byt, dosug, privychki lyudey. I, bezuslovno, menyaetsya i mirovoy rynok tovarov i uslug. Vse bolee vostrebovannymi stanovyatsya personal'nye komp'yutery, smartfony, pleery, planshety i prochee. Naibolee populyarnoy i skandal'noy kompaniey v etoy sfere yavlyaetsya Apple. Po dannym analiticheskogo agentstva Brand Finance v 2014 godu Apple prodolzhaet yavlyat'sya samym dorogim brendom v Mire. Seychas na rossiyskom rynke predstavleno mnozhestvo mirovykh brendov, s kazhdym dnem ikh stanovitsya vse bol'she. Imenno poetomu izuchenie sotsial'nykh aspektov vliyaniya brenda Apple na rossiyskikh potrebiteley osobenno aktual'no v nashi dni. Dlya togo chtoby glubzhe ponyat' kharakter i stepen' etogo vliyaniya neobkhodimo postavit' pered soboy konkretnuyu tsel': izuchit' sotsial'nye aspekty fenomena potrebitel'skogo predpochteniya produktsii Apple v Rossii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2014
ISBN13 9783659592409
Publishers LAP LAMBERT Academic Publishing
Pages 140
Dimensions 8 × 150 × 220 mm   ·   227 g
Language German  

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