Konkurentosposobnost' Produktsii: Teoreticheskie I Prakticheskie Aspekty - Elena Morgunova - Books - LAP LAMBERT Academic Publishing - 9783659592621 - August 26, 2014
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Elena Morgunova
Konkurentosposobnost' Produktsii: Teoreticheskie I Prakticheskie Aspekty Russian edition

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V rabote privedeny rezul'taty issledovaniya teoreticheskikh i prakticheskikh aspektov otsenki konkurentosposobnosti produktsii, vyyavleny effektivnye sposoby povysheniya konkurentosposobnosti s tsel'yu uvelicheniya ob"emov realizatsii gotovoy produktsii v usloviyakh sovremennoy rossiyskoy ekonomiki. V pervoy glave raboty rassmatrivayutsya teoreticheskie aspekty kategorii konkurentosposobnosti produktsii. A imenno detal'no issledovano ponyatie konkurentosposobnosti, faktory, opredelyayushchie konkurentosposobnost' produktsii i sushchestvuyushchie metody ee otsenki. Vo vtoroy glave rassmotren raschet konkurentosposobnosti produktsii, na primere konkretnykh brendov realizuemykh na rynkakh tovarov shirokogo potrebleniya

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2014
ISBN13 9783659592621
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 152 × 229 × 6 mm   ·   173 g
Language German  

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