Marketingovoe Issledovanie Mebel'nogo Rynka Rossii - Vitaliy Zhigarev - Books - LAP LAMBERT Academic Publishing - 9783659592898 - August 26, 2014
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Vitaliy Zhigarev
Marketingovoe Issledovanie Mebel'nogo Rynka Rossii Russian edition

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Marketingovye issledovaniya predstavlyayut soboy kompleks meropriyatiy, stavyashchikh tsel'yu issledovanie takikh voprosov, kak: izuchenie potrebitelya; issledovanie motivov ego povedeniya na rynke; analiz sobstvenno rynka predpriyatiya; issledovanie produkta (izdeliya ili vida uslug); analiz form i kanalov sbyta; analiz ob"ema tovarooborota predpriyatiya; izuchenie konkurentov, opredelenie form i urovnya konkurentsii; issledovanie reklamnoy deyatel'nosti; opredelenie naibolee effektivnykh sposobov prodvizheniya tovarov na rynke; izuchenie «nishi» rynka i drugie aspekty. Tsel'yu nashego issledovaniya yavlyaetsya provedenie opisatel'nogo marketingovogo issledovaniya rynka mebeli dlya Kompanii ?ALF Interneshnl Grupp?, kotoroe v svoyu ochered' zanimaetsya distrib'yutsiey polnogo spektra mebel'nykh komplektuyushchikh i furnitury dlya mebel'nykh proizvodstv (rynok B2B), a sootvetstvenno deyatel'nost' kompanii napryamuyu zavisit ot situatsii, tendentsiy i razvitiya mebel'nogo rynka Rossii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2014
ISBN13 9783659592898
Publishers LAP LAMBERT Academic Publishing
Pages 88
Dimensions 152 × 229 × 5 mm   ·   149 g
Language German  

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