International Assignments and Culture: Exploring Success and the Influence of Culture in International Assignments for Pr Practitioners - Veronica Diaz - Books - LAP LAMBERT Academic Publishing - 9783659593741 - September 3, 2014
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Veronica Diaz
International Assignments and Culture: Exploring Success and the Influence of Culture in International Assignments for Pr Practitioners

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Exploring success and the influence of culture in international assignments for pr practitioners. This study is designed to develop an understanding of what influences the degree of success of public relations professionals in international assignments. It explores the degree of success in international assignments of public relations professionals in South Africa and the United States and determines the influence of any correlations to organizational and national culture.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2014
ISBN13 9783659593741
Publishers LAP LAMBERT Academic Publishing
Pages 192
Dimensions 152 × 229 × 11 mm   ·   304 g
Language German  

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