Lokalizatsiya Kak Sposob Otrazheniya Pragmatiki Reklamnogo Teksta - Evgeniya Vasil'eva - Books - LAP LAMBERT Academic Publishing - 9783659595615 - September 4, 2014
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Evgeniya Vasil'eva
Lokalizatsiya Kak Sposob Otrazheniya Pragmatiki Reklamnogo Teksta Russian edition

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Dannaya rabota posvyashchena izucheniyu problem pragmaticheskogo osmysleniya reklamnogo teksta, a takzhe analizu osobennostey perevoda podobnykh tekstov, ikh adaptatsii i lokalizatsii. Issledovanie provodilos' na materiale reklamnykh soobshcheniy na ispanskom, angliyskom i russkom yazykakh s illyustratsiyami. Ob"ektom issledovaniya v dannoy rabote yavlyayutsya pragmaticheskie kharakteristiki tekstov kommercheskoy i sotsial'noy reklamy. Prakticheskaya znachimost' raboty zaklyuchaetsya v tom, chto eye rezul'taty mogut ispol'zovat'sya v praktike perevodcheskoy deyatel'nosti pri sozdanii i lokalizatsii reklamnykh tekstov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2014
ISBN13 9783659595615
Publishers LAP LAMBERT Academic Publishing
Pages 124
Dimensions 152 × 229 × 7 mm   ·   203 g
Language German  

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