Yazyk Sovremennoy Rossiyskoy Reklamy: Grammatika. Grafika. Pragmatika - Anastasiya Safonova - Books - LAP LAMBERT Academic Publishing - 9783659595707 - September 1, 2014
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Anastasiya Safonova
Yazyk Sovremennoy Rossiyskoy Reklamy: Grammatika. Grafika. Pragmatika Russian edition

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Dannaya monografiya posvyashchena issledovaniyu spetsifiki funktsionirovaniya elementov grafiki i grammatiki v yazyke sovremennoy reklamy. Dlya sovremennoy reklamy kharakterno aktivnoe upotreblenie obstoyatel'stvennykh determinantov - deverbativov so znacheniem tseli, a takzhe s lokativnoy i temporal'noy semantikoy,ellipticheskikh i opredelenno-lichnykh odnosostavnykh predlozheniy. Yarkoy primetoy sovremennogo reklamnogo teksta yavlyaetsya grafiko-orfograficheskoe inoyazychii, ispol'zovanie elementov kirillitsy i latinitsy, chto sposobstvuet realizatsii ekspressivnykh vozmozhnostey applikatsii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2014
ISBN13 9783659595707
Publishers LAP LAMBERT Academic Publishing
Pages 188
Dimensions 152 × 229 × 11 mm   ·   298 g
Language German  

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