Funktsionirovanie Metafory V Reklame:: Kommunikativno-pragmaticheskiy Aspekt - Tamara Yur'evna Red'kina - Books - LAP LAMBERT Academic Publishing - 9783659598906 - September 10, 2014
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Tamara Yur'evna Red'kina
Funktsionirovanie Metafory V Reklame:: Kommunikativno-pragmaticheskiy Aspekt Russian edition

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V dannoy rabote analiziruetsya metaforika reklamnykh tekstov. Vyyavlyaetsya funktsional'naya nagruzhennost' metaforicheskikh elementov v reklamnom diskurse. Metafora rassmatrivaetsya, v pervuyu ochered', v ramkakh kognitivnogo podkhoda, chto pozvolyaet pereosmyslit' ee rol' v postroenii reklamnykh tekstov. Metafora sluzhit zdes' ne sredstvom ritoricheskogo ukrasheniya rechi, a vystupaet vazhnym mekhanizmom formirovaniya nuzhnogo sozdatelyu teksta otnosheniya k reklamiruemomu produktu.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 10, 2014
ISBN13 9783659598906
Publishers LAP LAMBERT Academic Publishing
Pages 88
Dimensions 150 × 220 × 10 mm   ·   149 g
Language German  

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