Alexandra Tropea

French Hotels, English Tourists: Web Content to Attract the Englishspeaking Consumer Alexandra Tropea

Find out how English-Speakers shop, browse products, and book trips online! With the online world now an essential part of business, this book explores how English-Speaking tourists book hotels in France. Did you know that France is #1 in the tourism industry and receives 83 million tourists per year? Did you know that 57% of all online content is written in English? English is the language of commerce and it is important that countries and companies recognize this. By doing so, they can use proper marketing techniques to reach their target markets and bring in more business through online sales. - Find out what tourists are looking for in a hotel - Find out where they look for information - Find out what amenities are important to them. Get the tools you need to optimize your online content and get more online sales!