Reklamnyy Menedzhment V Sfere Fitnesindustrii Goroda Orska - Anna Orlova - Books - LAP LAMBERT Academic Publishing - 9783659630989 - November 7, 2014
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Anna Orlova
Reklamnyy Menedzhment V Sfere Fitnesindustrii Goroda Orska Russian edition

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V monografii rassmatrivayutsya teoreticheskie aspekty i osobennosti reklamnogo menedzhmenta v sfere fitnesindustrii. Analiziruetsya razvitie organizatsiy fitnesindustrii v munitsipal'nom obrazovanii «Gorod Orsk» Orenburgskoy oblasti Rossii, tendentsii izmeneniya konkurentnoy sredy, mnogoobrazie form i sredstv reklamy, ispol'zuemoy v fitnesindustrii, instrumenty reklamnogo menedzhmenta. Predlozheny otdel'nye sposoby povysheniya effektivnosti funktsionirovaniya reklamnogo menedzhmenta organizatsiy fitnesindustrii, imeyushchie prikladnoy kharakter. Kniga prednaznachena dlya menedzherov i marketologov, prakticheskikh rabotnikov sfery fitnesindustrii, prepodavateley, aspirantov, studentov vuzov napravleniy podgotovki ekonomiki i upravleniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2014
ISBN13 9783659630989
Publishers LAP LAMBERT Academic Publishing
Pages 140
Dimensions 8 × 150 × 220 mm   ·   227 g
Language German  

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