Myuzikly Kompanii Stage Entertainment Kak Ob"ekt Pr-prodvizheniya: Tekhnologii I Analiz Effektivnosti - Irina Dobrovol'skaya - Books - LAP LAMBERT Academic Publishing - 9783659633096 - November 7, 2014
In case cover and title do not match, the title is correct

Irina Dobrovol'skaya
Myuzikly Kompanii Stage Entertainment Kak Ob"ekt Pr-prodvizheniya: Tekhnologii I Analiz Effektivnosti Russian edition

Price
€ 44.99

Ordered from remote warehouse

Expected delivery Nov 25 - Dec 3
Christmas presents can be returned until 31 January
Get notified about new Irina Dobrovol'skaya releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Rossiyskiy rynok znaet sluchai provala litsenzionnykh myuziklov (naprimer, myuzikl «Chicago» i «42-ya ulitsa»). Odna iz prichin provala nekotorykh myuziklov - otsutstvie sistemnogo podkhoda v PR-prodvizhenii i adaptatsii myuziklov pod rossiyskiy rynok. Analiz PR-aktivnosti kompanii Stage Entertainment predlagaet puti resheniya problemy adaptatsii litsenzionnogo myuzikla, a takzhe algoritm PR-podderzhki, kotoryy mozhet byt' ispol'zovan dlya prodvizheniya original'nykh otechestvennykh postanovok. Avtor proanalizirovala i sistematizirovala PR-tekhnologii prodvizheniya litsenzionnykh myuziklov kompanii Stage Entertainment na rossiyskom rynke, proslediv ikh razvitie i sovershenstvovanie ot postanovki k postanovke. Avtorom predlozhen algoritm poetapnogo PR-prodvizheniya myuzikla s chetkim opisaniem etapov i zadach, stoyashchikh pered PR-spetsialistom. Opredeleny tekhnologii, ispol'zuemye na kazhdom etape prodvizheniya dlya uspeshnogo i dlitel'nogo prokata myuzikla.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2014
ISBN13 9783659633096
Publishers LAP LAMBERT Academic Publishing
Pages 128
Dimensions 7 × 150 × 220 mm   ·   209 g
Language German  

See all of Irina Dobrovol'skaya