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Tsenovaya Konkurentosposobnost' Aptek Glazami Posetiteley: Metody Povysheniya Konkurentosposobnosti Aptek Pri Ispol'zovanii Programm Povysheniya Loyal'nosti Pokupateley Yuliya Khanina Russian edition
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Tsenovaya Konkurentosposobnost' Aptek Glazami Posetiteley: Metody Povysheniya Konkurentosposobnosti Aptek Pri Ispol'zovanii Programm Povysheniya Loyal'nosti Pokupateley
Yuliya Khanina
Stremitel'noe razvitie rynka roznichnoy torgovli lekarstvennymi sredstvami i ego znachitel'naya privlekatel'nost' dlya potentsial'nykh uchastnikov opredelyayut vysokiy uroven' konkurentsii v otrasli i vydvigayut zhestkie trebovaniya k aptechnym predpriyatiyam na maksimal'noe sootvetstvie pozhelaniyam posetiteley aptek, predpochteniya kotorykh opredelyayut, kto zhe budet liderom. Proverennye metody tsenovoy konkurentsii (demping i «voyna tsen») uzhe nepriemlemy, t.k. snizhenie tsen na ves' assortiment prakticheski do sebestoimosti ekonomicheski nevygodno. Poetomu apteki ishchut novye puti privlecheniya pokupateley s pomoshch'yu programm formirovaniya loyal'nosti. Byli vyyavleny naibolee chasto primenyaemye programmy i otseneny s tochki zreniya rukovoditeley aptechnykh organizatsiy i posetiteley. Pomimo etogo predlozheny metody povysheniya konkurentosposobnosti posredstvom primeneniya diskontnykh kart i vvedeniya sezonnykh skidok.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2014 |
| ISBN13 | 9783659644948 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 88 |
| Dimensions | 5 × 150 × 220 mm · 149 g |
| Language | German |