Marketing Cases from Emerging Markets - - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662511237 - August 27, 2016
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Marketing Cases from Emerging Markets Softcover reprint of the original 1st ed. 2014 edition

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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.

176 pages, 6 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 27, 2016
ISBN13 9783662511237
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 167
Dimensions 155 × 235 × 10 mm   ·   258 g
Language German  
Editor Kipnis, Eva
Editor Mutum, Dilip
Editor Roy, Sanjit Kumar

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