Individual Goal Hierarchies as Antecedents of Market Structures - Gabler Edition Wissenschaft - Marcel Paulssen - Books - Deutscher Universitatsverlag - 9783824472222 - July 28, 2000
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Marcel Paulssen
Individual Goal Hierarchies as Antecedents of Market Structures - Gabler Edition Wissenschaft 2000 edition

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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

266 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 28, 2000
ISBN13 9783824472222
Publishers Deutscher Universitatsverlag
Pages 266
Dimensions 148 × 210 × 15 mm   ·   340 g
Language German  

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