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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies Patrick Dahmen Softcover Reprint of the Original 1st 2004 edition
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Multi-Channel Strategies for Retail Financial Services: A Management-framework for Designing and Implementing Multi-channel Strategies
Patrick Dahmen
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
236 pages, 8 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 28, 2004 |
| ISBN13 | 9783824481910 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 215 |
| Dimensions | 148 × 210 × 12 mm · 285 g |
| Language | German |
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