The Effects of Cause-related Marketing on Customers' Attitudes and Buying Behavior - Applied Marketing Science / Angewandte Marketingforschung - Denise Steckstor - Books - Springer Fachmedien Wiesbaden - 9783834932402 - November 14, 2011
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Denise Steckstor
The Effects of Cause-related Marketing on Customers' Attitudes and Buying Behavior - Applied Marketing Science / Angewandte Marketingforschung 2012 edition

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Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study.

176 pages, 11 black & white illustrations, 47 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2011
ISBN13 9783834932402
Publishers Springer Fachmedien Wiesbaden
Pages 176
Dimensions 148 × 210 × 13 mm   ·   235 g
Language English   German  

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