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Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionsokonomik Jan Lies 2012 edition
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Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionsokonomik
Jan Lies
Der PR-Arbeit als Bestandteil der Unternehmenskommunikation ist eine besondere Funktion zuzuschreiben, da diese an Aufbau und Erhalt der Macht eines Unternehmens maßgeblichen Anteil hat und damit einen steten Beitrag zur Evolution von Organisationen leistet.
505 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 11, 2012 |
| ISBN13 | 9783834944962 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 505 |
| Dimensions | 148 × 210 × 27 mm · 621 g |
| Language | German |
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