Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan - Mark M. Lennon - Books - LAP Lambert Academic Publishing - 9783838339832 - June 23, 2010
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Mark M. Lennon
Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan

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Why are East Asian mobile telecommunication companies ahead of those in Europe and North America? What are the secrets to their successes and failures? We explore and explain the business models of the top sixmobile firms in East Asia in the context of Dominant Design, Technological Leapfrogging, and Technological Lockout. From numerous interviews with high ranking corporate, government, and academic officials,supplemented by extensive secondary sources in the form of academic articles, white papers, and annual reports, this book provides a detailed description of the dynamic and exciting world of mobile commerce.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 23, 2010
ISBN13 9783838339832
Publishers LAP Lambert Academic Publishing
Pages 216
Dimensions 225 × 12 × 150 mm   ·   340 g
Language German  

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