Entrepreneurial Service Vision in a Franchised Environment: a Home Entertainment Perspective - Alex Maritz - Books - LAP Lambert Academic Publishing - 9783838351711 - June 29, 2010
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Alex Maritz
Entrepreneurial Service Vision in a Franchised Environment: a Home Entertainment Perspective

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Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 29, 2010
ISBN13 9783838351711
Publishers LAP Lambert Academic Publishing
Pages 452
Dimensions 225 × 25 × 150 mm   ·   691 g
Language German  

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