The Impact: Cultural Differences and Levels of Acceptance - Ahmed Hamadeh - Books - LAP LAMBERT Academic Publishing - 9783838381305 - July 19, 2010
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Ahmed Hamadeh
The Impact: Cultural Differences and Levels of Acceptance

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This book aims to validate that ?the customers' level of acceptance and the way they think and react to new products and services has changed with time. Although there are several studies on customers' reactions toward new products and services, comparison studies between products or services in specific countries are very limited. Hence, this study presents valuable information about the United Arab Emirates, its market and its customers' behaviour which many readers may be unfamiliar with.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2010
ISBN13 9783838381305
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 225 × 6 × 150 mm   ·   173 g
Language German  

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