Reklama Semeynogo Obraza Zhizni: Opyt Sotsiologicheskogo Analiza - Irina Vasilenko - Books - LAP LAMBERT Academic Publishing - 9783843300223 - August 28, 2010
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Irina Vasilenko
Reklama Semeynogo Obraza Zhizni: Opyt Sotsiologicheskogo Analiza Russian edition

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Monografiya posvyashchena probleme vzaimodeystviya sovremennoy reklamy i instituta sem'i. Avtor rassmatrivaet vozmozhnye posledstviya i perspektivy ispol'zovaniya reklamy v ramkakh informatsionnoy sostavlyayushchey semeyno-demograficheskoy politiki rossiyskogo gosudarstva. V rabote rassmotreny osnovnye nauchnye podkhody k sotsiologicheskomu analizu reklamy semeynogo obraza zhizni, oboznacheny osnovnye problemy i usloviya ee funktsionirovaniya v rossiyskom obshchestve. Rabota soderzhit rezul'taty empiricheskogo sotsiologicheskogo issledovaniya sovremennoy reklamy semeynogo obraza zhizni. Na osnove rezul'tatov sotsiologicheskogo issledovaniya sformulirovany i obosnovany kriterii effektivnoy realizatsii reklamy semeynogo obraza zhizni, osobennosti prezentatsii semeynogo obraza zhizni v sovremennoy sotsial'noy i kommercheskoy reklame. Rezul'taty issledovaniya predstavlyayut interes dlya uchenykh i praktikov, zanimayushchikh problemami sotsiologii reklamy, studentov i prepodavateley sotsiologicheskikh fakul'tetov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 28, 2010
ISBN13 9783843300223
Publishers LAP LAMBERT Academic Publishing
Pages 172
Dimensions 150 × 10 × 225 mm   ·   274 g
Language German  

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