Reklamovedenie: Dlya Spetsial'nosti "Sotsiologiya" - Irena Lebedeva - Books - LAP LAMBERT Academic Publishing - 9783843300247 - August 29, 2010
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Irena Lebedeva
Reklamovedenie: Dlya Spetsial'nosti "Sotsiologiya" Russian edition

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Predlagaemaya monografiya rekomenduetsya studentam, obuchayushchimsya po spetsial'nosti «Sotsiologiya», a takzhe prepodavatelyam gumanitarnogo tsikla. Teoreticheskaya chast' monografii sposobstvuet vyrabotke u studentov nauchnogo podkhoda i pravil'nogo ponimaniya problem organizatsii i funktsionirovaniya reklamy v sovremennom obshchestve. Pri etom osoboe vnimanie udelyaetsya izucheniyu sotsial'no-psikhologicheskikh osobennostey reklamnoy kommunikatsii, provedeniyu reklamnykh issledovaniy i organizatsii effektivnogo vozdeystviya s primeneniem novykh reklamnykh tekhnologiy. Prakticheskaya chast' monografii sodeystvuet formirovaniyu u studentov sistemnogo kompleksa znaniy v oblasti reklamno-informatsionnoy deyatel'nosti; rasshiryaet predstavleniya o deyatel'nosti sotsiologa v sfere reklamy. V monografii udelyaetsya vazhnoe vnimanie samostoyatel'noy rabote studentov. Avtorami razrabotana sistema prakticheskikh zadaniy i kontrol'nykh voprosov, chto pozvolyaet kachestvenno osushchestvit' samokontrol' znaniy. V prilozhenii k rabote soderzhitsya obshirnyy spisok literatury i adresa internet saytov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 29, 2010
ISBN13 9783843300247
Publishers LAP LAMBERT Academic Publishing
Pages 448
Dimensions 150 × 25 × 225 mm   ·   685 g
Language German  

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