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Strategicheskoe Upravlenie Na Predpriyatii: Metodicheskoe Obespechenie Strategicheskogo Analiza I Strategicheskoy Orientatsii Dlya Predpriyatiy ... Mashinostroeniya Anna Kurlykova Russian edition
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Strategicheskoe Upravlenie Na Predpriyatii: Metodicheskoe Obespechenie Strategicheskogo Analiza I Strategicheskoy Orientatsii Dlya Predpriyatiy ... Mashinostroeniya
Anna Kurlykova
V monografii predstavleny rezul'taty dissertatsionnogo issledovaniya avtora po razrabotke i prakticheskomu aprobirovaniyu metodicheskogo obespecheniya strategicheskogo upravleniya dlya predpriyatiy khimicheskogo i neftegazovogo mashinostroeniya. V khode raboty avtorom utochneny ponyatiya strategicheskiy analiz i strategicheskiy potentsial, predlozhena sobstvennaya traktovka strategicheskoy orientatsii. Opredeleny rol' i znachenie strategicheskoy orientatsii i strategicheskogo analiza v sisteme strategicheskogo upravleniya. S uchetom vyyavlennoy v khode issledovaniya otraslevoy spetsifiki predlozheny metodiki provedeniya strategicheskogo analiza i strategicheskoy orientatsii dlya predpriyatiy otrasli. Razrabotany metodicheskie podkhody dlya prinyatiya strategicheskikh upravlencheskikh resheniy po opredeleniyu konkurentnoy pozitsii i prioritetov v otnoshenii postavok resursov, vyboru meropriyatiy dlya tekh ili inykh grupp potrebiteley, vyyavlyaemykh v rezul'tate mnogourovnevoy segmentatsii. Vazhnoy chertoy predlagaemykh razrabotok yavlyaetsya vozmozhnost' ikh realizatsii posredstvom ispol'zovaniya klasternogo i korrelyatsionno-regressionnogo analizov s pomoshch'yu standartnykh paketov programm.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 24, 2011 |
| ISBN13 | 9783843302487 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 220 |
| Dimensions | 150 × 13 × 225 mm · 346 g |
| Language | German |