Lingvopragmatika Bankovskogo Diskursa: Intentsii, Strategii, Zhanry - Tat'yana Makhortova - Books - LAP LAMBERT Academic Publishing - 9783843304214 - January 26, 2011
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Tat'yana Makhortova
Lingvopragmatika Bankovskogo Diskursa: Intentsii, Strategii, Zhanry Russian edition

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V knige predstavlen kompleksnyy analiz nemetskoyazychnogo bankovskogo diskursa kak ob"ekta lingvokul'turologicheskogo izucheniya: opredelyayutsya ego strukturnye i funktsional'nye kharakteristiki, rassmatrivayutsya intentsional'nyy i zhanrovyy aspekty. Znachitel'noe vnimanie udeleno tipologii zhanrov bankovskogo diskursa. Osoboe mesto zanimaet issledovanie bankovskogo prospekta kak odnogo iz zhanrov bankovskogo diskursa. Vyyavlyayutsya strukturnye, soderzhatel'nye i yazykovye priznaki, formiruyushchie pragmaticheskiy potentsial bankovskogo prospekta, yavlyayushchegosya klyuchevym instrumentom kommunikativnoy deyatel'nosti banka. Teoreticheskie polozheniya illyustriruyutsya mnogochislennymi primerami iz autentichnykh tekstov. Material, izlozhennyy v rabote, mozhet byt' ispol'zovan studentami, aspirantami, prepodavatelyami, a takzhe spetsialistami po svyazyam s obshchestvennost'yu, reklame i kommunikatsiyam.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2011
ISBN13 9783843304214
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

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