Kommunikativnye Stili Delovogo Diskursa: Integrativnyy Podkhod - Svetlana Mkrtychyan - Books - LAP LAMBERT Academic Publishing - 9783843320467 - March 23, 2011
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Svetlana Mkrtychyan
Kommunikativnye Stili Delovogo Diskursa: Integrativnyy Podkhod Russian edition

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V monografii predstavlena seriya eksperimental'nykh issledovaniy, posvyashchennykh izucheniyu kategorii upravlencheskogo kommunikativnogo stilya ustnogo delovogo diskursa. Spetsifika predlagaemogo integrativnogo podkhoda zaklyuchaetsya v vyyavlenii mekhanizmov ispol'zovaniya yazyka kak vyrazheniya kommunikativnykh potrebnostey govoryashchikh lichnostey, zavisyashchikh ot sotsial'no-psikhologicheskikh ustanovok kollektiva. Opisanie upravlencheskikh kommunikativnykh stiley osushchestvlyaetsya putem integrirovaniya strukturno-analiticheskogo, kognitivnogo i pragmaticheskogo aspektov issledovaniya. Obshirnyy eksperimental'nyy i prikladnoy material rassmatrivaetsya s pozitsiy sotsial'noy stratifikatsii s uchetom stilisticheskikh osobennostey kommunikativnoy subkul'tury predstaviteley trekh sotsial'nykh sfer (voennoy, byudzhetnoy i kommercheskoy). Kniga polezna spetsialistam v oblasti stilistiki, psikholingvistiki, kognitivnoy nauki, obshchego yazykoznaniya, kommunikativnogo menedzhmenta, a takzhe vsem, interesuyushchimsya voprosami effektivnoy delovoy kommunikatsii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 23, 2011
ISBN13 9783843320467
Publishers LAP LAMBERT Academic Publishing
Pages 312
Dimensions 150 × 18 × 225 mm   ·   483 g
Language German  

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