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Stoimostnaya Otsenka Tovarnykh Znakov Rossiyskikh Promyshlennykh Predpriyatiy: Teoretiko-metodologicheskie Osnovy I Prakticheskie Rekomendatsii Elena Kashirina Russian edition
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Stoimostnaya Otsenka Tovarnykh Znakov Rossiyskikh Promyshlennykh Predpriyatiy: Teoretiko-metodologicheskie Osnovy I Prakticheskie Rekomendatsii
Elena Kashirina
Naibolee tsennymi nematerial'nymi aktivami promyshlennykh predpriyatiy, formiruyushchikh ikh stoimost' i obespechivayushchikh poluchenie budushchikh vygod, yavlyayutsya tovarnye znaki. Tsel' monografii zaklyuchaetsya v razvitii teoretiko-metodologicheskikh osnov i vyrabotke prakticheskikh rekomendatsiy po otsenke stoimosti tovarnykh znakov promyshlennykh predpriyatiy v ramkakh zatratnogo, sravnitel'nogo i dokhodnogo podkhodov s uchetom natsional'nykh osobennostey. Dlya dostizheniya tseli byla obosnovana pri opredelenii stoimosti konkretnogo tovarnogo znaka dostatochnost' primeneniya odnogo iz trekh klassicheskikh podkhodov v zavisimosti ot iskhodnoy informatsii, tseley otsenki i stadii zhiznennogo tsikla markiruemogo im tovara. Detalizirovana klassifikatsiya faktorov, formiruyushchikh stoimost' tovarnogo znaka. Razvity kontseptual'nye polozheniya osnovnykh metodov v ramkakh klassicheskikh podkhodov k otsenke stoimosti tovarnykh znakov promyshlennykh predpriyatiy. Obsuzhdaemye v monografii voprosy polezny studentam, aspirantam, a takzhe samoreguliruemym organizatsiyam otsenshchikov i otsenochnym kompaniyami pri opredelenii stoimosti predpriyatiya (biznesa) v tselom i tovarnykh znakov v chastnosti.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 25, 2011 |
| ISBN13 | 9783843321068 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 180 |
| Dimensions | 150 × 10 × 225 mm · 286 g |
| Language | German |