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Food Marketing to Children: Unethical Aspects of Marketing Sudhir Kumar Mishra
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Food Marketing to Children: Unethical Aspects of Marketing
Sudhir Kumar Mishra
This particular book aims to highlight the rivalry between ethical and unethical food marketing to children. Various case studies have been supplemented to elucidate how marketing ethics have been compromised by the advertisement agencies to gain profits. For this purpose basically the children have been made the target audience because of the mere fact that they are the ones who are more or less the doers of gullible acts of innocence
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 21, 2010 |
| ISBN13 | 9783843358866 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 76 |
| Dimensions | 226 × 5 × 150 mm · 131 g |
| Language | German |
