Factors Related to Moscow Teenagers' Purchase Intention: a Case Study of the Subculture Clothing Market - Ekaterina Kiseleva - Books - LAP LAMBERT Academic Publishing - 9783843366854 - October 26, 2010
In case cover and title do not match, the title is correct

Ekaterina Kiseleva
Factors Related to Moscow Teenagers' Purchase Intention: a Case Study of the Subculture Clothing Market

Price
€ 40.49

Ordered from remote warehouse

Expected delivery Nov 26 - Dec 4
Christmas presents can be returned until 31 January
Get notified about new Ekaterina Kiseleva releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc.) This research aims to discover the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2010
ISBN13 9783843366854
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 226 × 6 × 150 mm   ·   155 g
Language German  

See all of Ekaterina Kiseleva