A Shift in Consumer Research Paradigm: - Episodic Reconstruction Method - B. L. Jacobsen - Books - LAP LAMBERT Academic Publishing - 9783844300420 - February 10, 2011
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B. L. Jacobsen
A Shift in Consumer Research Paradigm: - Episodic Reconstruction Method

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This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 10, 2011
ISBN13 9783844300420
Publishers LAP LAMBERT Academic Publishing
Pages 284
Dimensions 225 × 16 × 150 mm   ·   441 g
Language German  

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