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Corporate Image Upon Points-of-marketing at St. Patrick's Int. College: Branding Strategies of Higher Education Providers Ana Gadjova
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Corporate Image Upon Points-of-marketing at St. Patrick's Int. College: Branding Strategies of Higher Education Providers
Ana Gadjova
the ?points-of-marketing? service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing. A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 27, 2011 |
| ISBN13 | 9783844310108 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 68 |
| Dimensions | 150 × 4 × 226 mm · 119 g |
| Language | German |