Esther Maina

Competitive Approaches Used by Rural Saccos in Kenya: Competitiveness of Saccos Esther Maina

The liberalization of the financial sector in Kenya has brought about increased competition emerging from new entrants to the market, as well as the existing ones adopting the use of highly competitive trading practices. The major players in this market are the mainstream banks, rural and urban Saccos and Micro-Finance institutions that offer homogeneous as well as differentiated financial products and services. The said institutions target similar markets and clients. Saccos operating in the rural environment have been made to re-invent their competitiveness from the traditional practices to modern business approaches and operations to remain afloat and relevant. This book illustrates competitive strategies that Saccos have adopted in rural Kenya for business survival. It also captures the need to re-engineer business processes such as marketing, new product development, technology adoption and market development for competitive advantage.