Muzeynyy Marketing Zapadnoy Sibiri: Regional'nye Osobennosti Muzeev Kemerovskoy Oblasti, Omskoy Oblasti I Altayskogo Kraya V Sovremennykh Usloviyakh - Yuriy Klyuev - Books - LAP LAMBERT Academic Publishing - 9783844353976 - July 9, 2011
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Muzeynyy Marketing Zapadnoy Sibiri: Regional'nye Osobennosti Muzeev Kemerovskoy Oblasti, Omskoy Oblasti I Altayskogo Kraya V Sovremennykh Usloviyakh Russian edition

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V knige issleduyutsya problemy funktsionirovaniya muzeynogo uchrezhdeniya kak sotsiokul'turnogo instituta; daetsya empiricheskoe opisanie i teoreticheskoe ob"yasnenie sistemnykh protsessov, proiskhodivshikh v kontse XX - nachale XXI veka kak za rubezhom, tak i v Rossii vsledstvie primeneniya muzeynogo marketinga; predlagayutsya na osnove zarubezhnogo opyta i sovremennykh realiy muzeev Zapadnoy Sibiri organizatsionnye modeli postroeniya sluzhby marketinga. Kniga napisana na osnove mnogochislennykh i raznoobraznykh istochnikov, rezul'tatov sotsiologicheskikh issledovaniy, provedennykh avtorom. Dannaya rabota yavlyaetsya itogom mnogoletnego issledovaniya problemy funktsionirovaniya marketinga v muzee. Rasschitana na muzeevedov, sotrudnikov muzeev, spetsialistov, zanimayushchikhsya muzeynym marketingom, prepodavateley, aspirantov, studentov i vsekh, kto interesuetsya dannoy problematikoy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2011
ISBN13 9783844353976
Publishers LAP LAMBERT Academic Publishing
Pages 288
Dimensions 150 × 16 × 225 mm   ·   447 g
Language German  

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