Tell your friends about this item:
Muzeynyy Marketing Zapadnoy Sibiri: Regional'nye Osobennosti Muzeev Kemerovskoy Oblasti, Omskoy Oblasti I Altayskogo Kraya V Sovremennykh Usloviyakh Yuriy Klyuev Russian edition
Muzeynyy Marketing Zapadnoy Sibiri: Regional'nye Osobennosti Muzeev Kemerovskoy Oblasti, Omskoy Oblasti I Altayskogo Kraya V Sovremennykh Usloviyakh
Yuriy Klyuev
V knige issleduyutsya problemy funktsionirovaniya muzeynogo uchrezhdeniya kak sotsiokul'turnogo instituta; daetsya empiricheskoe opisanie i teoreticheskoe ob"yasnenie sistemnykh protsessov, proiskhodivshikh v kontse XX - nachale XXI veka kak za rubezhom, tak i v Rossii vsledstvie primeneniya muzeynogo marketinga; predlagayutsya na osnove zarubezhnogo opyta i sovremennykh realiy muzeev Zapadnoy Sibiri organizatsionnye modeli postroeniya sluzhby marketinga. Kniga napisana na osnove mnogochislennykh i raznoobraznykh istochnikov, rezul'tatov sotsiologicheskikh issledovaniy, provedennykh avtorom. Dannaya rabota yavlyaetsya itogom mnogoletnego issledovaniya problemy funktsionirovaniya marketinga v muzee. Rasschitana na muzeevedov, sotrudnikov muzeev, spetsialistov, zanimayushchikhsya muzeynym marketingom, prepodavateley, aspirantov, studentov i vsekh, kto interesuetsya dannoy problematikoy.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 9, 2011 |
| ISBN13 | 9783844353976 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 288 |
| Dimensions | 150 × 16 × 225 mm · 447 g |
| Language | German |
Christmas presents can be returned until 31 January